Agency pitch on the new Razr phone with the concept of taking the lessons and the good of the past and carrying them forward with a vision of tomorrow. Technology is moving fast, but the Razr reminds us of a less tech demanding and more humanistically connected past. Moreover, with Apple's chokehold on using the cloud for everything, it has stopped people from questioning breaking away - you are no longer one of a kind but a product of the masses. This challenges users to reconnect and question if they are thinking outside the box anymore.